The 2025 Lunar New Year brings a fantastic opportunity for Koreans to enjoy premium Hanwoo beef at discounted prices. This large-scale sale aims to ease consumer costs and support Hanwoo farmers who have faced challenges due to fluctuating market conditions.
2025 Hanwoo Discount Event Details
From January 18 to 29, the Ministry of Agriculture, Food and Rural Affairs, in collaboration with the Hanwoo Fund and NongHyup, will host the ‘Surprise Korea Hanwoo Sale’ across 1,800 offline and online stores nationwide.
Discounted Items and Prices
- Discounted Items: Sirloin, brisket, bulgogi, and soup cuts
- Grades Available: Ranging from 1+ to 2
- Representative Prices (per 100g, 1st grade):
- Sirloin: 5,000–7,620 KRW
- Brisket: 3,300–4,660 KRW
- Bulgogi & Soup Cuts: 2,290–2,990 KRW
Compared to last year’s prices, these discounts range from 20% to 40%, making premium Hanwoo more accessible.
Affordable Gift Sets
- Discount Rate: Up to 30%
- Special Sets: A wide variety of gift sets under 100,000 KRW are available.
- Availability: NongHyup’s Hana Mart and online shopping platforms
Why Hanwoo Prices Have Increased in Recent Years
Several factors have contributed to the rise in Hanwoo prices:
- Rising Feed Costs
Global grain price increases have led to higher feed expenses, impacting production costs. - Supply Chain Issues
Disruptions caused by the pandemic and livestock diseases have reduced supply. - Growing Demand for Quality Beef
A shift in consumer preferences toward high-quality, protein-rich diets has fueled increased demand for Hanwoo.
What Makes Korean Hanwoo Beef Special?
Korean Hanwoo is renowned for its unique flavor and superior quality.
- Optimal Breeding Environment
Raised in stress-free conditions with top-quality feed, Hanwoo ensures premium taste. - Exceptional Marbling
The rich marbling gives Hanwoo its tender texture and savory flavor. - Strict Quality Control
From production to distribution, every step is meticulously monitored to maintain consistent quality.
Celebrate Lunar New Year with Premium Hanwoo
This year’s Hanwoo discount event is a wonderful opportunity to share premium Korean beef with your loved ones during the Lunar New Year. The initiative also aims to boost the stability of Hanwoo farmers while allowing consumers to enjoy affordable, high-quality meat.
Deputy Minister Park Beom-soo of the Ministry of Agriculture, Food and Rural Affairs stated, “Through this event, we hope consumers can enjoy delicious Hanwoo at a more reasonable price while supporting our hardworking Hanwoo farmers. May this Lunar New Year be a special time to share meals and create lasting memories.”
Source: Korea Policy Briefing
